幼營喜動校園 StartSmart@school.hk

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Compaign Objectives

Multi-sectoral and integrated efforts are required to combat the growing threat of childhood obesity. To this end, the Department of Health launched the "StartSmart@school.hk Pilot Project" in 30 pre-primary institutions in school year 2010/11 to encourage and support them in their pursuit of cultivating healthy eating and active living habits in children. Based on the positive experience of the pilot project, the Department of Health is partnering with the Education Bureau, the Leisure and Cultural Services Department, and stakeholders in pre-primary education and child health to form a Task Force and implement a territory wide "StartSmart@school.hk" Campaign in school year 2011/12.

The "StartSmart@school.hk" Campaign promotes health of children aged 2 to 6 years through a preprimary institution-based setting. By means of effective resources and training targeting pre-primary institutions, we aim to encourage and support parents and care-givers -

(i)    to create conducive environments to healthy eating and physical activity for preschool children in the school and at home; and
(ii)    to help preschool children cultivate a sustainable healthy lifestyle.

We encourage pre-primary institutions to implement "Healthy School Policy" in order to nurture a healthy culture in campus. A nation has her own laws and a family has its own rules. This not only shows the commitment of the school to promote healthy living on a long-term and on a sustainable manner, but also provide a clear and specific direction for observance by parties concerned in the school setting. Apart from schools, family is another important place where children can explore and learn new things. Therefore, schools should actively seek the engagement as partners to nurture healthy eating and active living habits among children through the provision of a favourable learning and home environment.

Project Enquiries

To enquire about this Campaign or request health education material concerned, please contact us:

Telephone: 2835 2386
Fax: 3585 2130
Email: startsmart@dh.gov.hk
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